数字信息获取能否促进化肥减量增效技术采纳? ——兼论农户理性疏忽的影响
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1.江西农业大学经济管理学院;2.江西农业大学新农村发展研究院;3.中共江西省委党校;4.江西农业大学江西省农村发展研究中心

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国家自然科学基金项目(71840013);甘肃省哲学社会科学规划青年项目(2022QN016);“江西观察报告”课题(24SQ03)


Can digital information acquisition facilitate the adoption of fertilizer reduction and efficiency enhancement technology? Discussion on the effect of rational negligence of farmers
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Affiliation:

1.School of Management and Economics, Jiangxi Agricultural University;2.Institute of New Rural Development, Jiangxi Agricultural University;3.Party School of Jiangxi Provincial Committee of CPC;4.Rural Development Research Center of Jiangxi Province, Jiangxi Agricultural University

Fund Project:

National Natural Science Foundation of China (71840013); Youth Project of Philosophy and Social Sciences Planning in Gansu Province (2022QN016); “Jiangxi Observation Report” Project (24SQ03)

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    摘要:

    化肥减量增效是推动农业绿色发展的重要举措,数字信息获取为农户采纳化肥减量增效技术提供了新思路。本研究利用2023年江西省1 452户水稻种植户的调研数据,实证分析了数字信息获取对农户化肥减量增效技术采纳的影响及作用机制,同时探究了农户理性疏忽的影响。研究结果表明:1)数字信息获取有效提高了农户采纳化肥减量增效技术的强度,具体表现为对测土配方施肥技术采纳和有机肥施用具有显著促进作用,对农家肥施用和秸秆还田的影响并不显著。2)中介效应分析表明,数字信息获取主要通过提高农户的农业污染认知和技术生态认知来促进化肥减量增效技术采纳。3)异质性分析表明,数字信息获取对规模户采纳化肥减量增效技术的影响要比小农户大。数字信息获取对中青年和高文化程度农户采纳化肥减量增效技术具有显著正向影响。4)基于理性疏忽视角发现,主要依据自身经验判断获取农业技术信息的农户对数字信息不存在理性疏忽,数字信息获取能有效促进其采纳化肥减量增效技术。据此,提出政府应重视数字信息获取渠道的应用,提高农户对于数字信息的注意力分配等政策建议。

    Abstract:

    Fertilizer reduction and efficiency enhancement are key initiatives for promoting green agricultural development, and digital information acquisition offers farmers new avenues to adopt these technologies. Using survey data from 1,452 rice farmers in Jiangxi Province in 2023, this study empirically analyzes the impact and mechanisms of digital information acquisition on the adoption of fertilizer reduction and efficiency enhancement technologies, while also exploring the role of farmers" rational inattention. The findings are as follows: 1) Digital information acquisition significantly increases the intensity of farmers’ adoption of fertilizer reduction and efficiency enhancement technologies, particularly in promoting the adoption of soil testing and formula fertilization technologies, as well as the use of organic fertilizers, though it has no significant impact on the use of farmyard manure or the return of straw to the field. 2) The mechanism analysis shows that digital information acquisition promotes the adoption of these technologies primarily by enhancing farmers" awareness of agricultural pollution and their technological ecological cognition. 3) The heterogeneity analysis reveals that digital information acquisition has a greater effect on large-scale farmers compared to small-scale farmers. Additionally, it has a significant positive effect on the adoption of these technologies among younger, middle-aged, and highly educated farmers. 4) From the perspective of rational inattention, the study finds that farmers who primarily rely on their own experience to acquire agricultural technology information are not subject to rational inattention regarding digital information, and digital information acquisition effectively promotes their adoption of fertilizer reduction and efficiency enhancement technologies. Based on these findings, it is recommended that the government prioritize the application of digital information channels and improve farmers" attention allocation to digital information, among other policy suggestions.

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熊飞雪,宁才旺,饶盼,朱述斌. 数字信息获取能否促进化肥减量增效技术采纳? ——兼论农户理性疏忽的影响[J]. 农业现代化研究, 2024, 45(6): 1071-1081
XIONG Feixue, NING Caiwang, RAO Pan, ZHU Shubin. Can digital information acquisition facilitate the adoption of fertilizer reduction and efficiency enhancement technology? Discussion on the effect of rational negligence of farmers[J]. Research of Agricultural Modernization, 2024, 45(6): 1071-1081

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  • 收稿日期:2024-05-14
  • 最后修改日期:2024-09-14
  • 录用日期:2024-09-20
  • 在线发布日期: 2025-01-24
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