数字经济背景下电商发展对农村居民幸福感的影响
作者:
作者单位:

1.中国人民大学财政金融学院;2.农业农村部农村经济研究中心

作者简介:

通讯作者:

中图分类号:

基金项目:

国家社会科学基金项目(22BJY218);共青团中央“青少年发展研究课题”(23JH077)


The impacts of E-commerce development on rural residents’ happiness under the background of digital economy
Author:
Affiliation:

1.School of Finance, Renmin University of China;2.ResearchCenter for Rural Economy, Ministry of Agricultural and Rural Affairs

Fund Project:

National Social Science Foundation of China (22BJY218); Youth Development Research Project of Central Committee of the Communist Youth League (23JH077).

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    提高农村居民幸福感是加快农业农村现代化,全面推进乡村振兴战略的重要目标。电子商务等新型信息技术在提高农村居民幸福感中起到的作用广受学界讨论。基于幸福经济学理论,利用中国综合社会调查(CGSS)微观数据,运用Ordered Probit模型和中介效应模型,分析了电子商务与农村居民幸福感的关系,探讨其作用机制。结果表明,农村居民主观幸福感的均值为3.870,处于中等偏上水平,仍有一定的提升空间,并且参与电子商务的农村居民认为幸福的比未参与的高5.54%。农村居民参与电子商务活动能够显著提升其主观幸福感水平,这一结论通过了工具变量法等内生性和稳健性检验。电商参与会给青年、中西部地区农村居民带来显著的福利效应。电商参与能够通过改善社会信任、提高收入进而提高农村居民幸福感。据此,建议继续加大政策扶持力度,推动电子商务参与服务创新,加大农民参与电子商务技能培训,促进农村居民幸福感持续提升。

    Abstract:

    Improving the sense of well-being of rural residents is an important goal to accelerate the modernization of agriculture and rural areas and promote the strategy of rural revitalization. The role of E-commerce and other new information technology in improving the happiness of rural residents has been widely discussed in the academic field. Based on the micro data of China General Social Survey (CGSS) and the theory of happiness economics, this paper analyzed the relationship between E-commerce and rural residents’ happiness and further discussed the mechanism by the Ordered Probit model and the intermediary benefit model. Results show that the average subjective well-being of rural residents is 3.870, which still has some room for improvement, and the happy rural residents who participate in E-commerce are 5.54% higher than those who do not. Rural residents’ participation in E-commerce activities can significantly improve their subjective well-being. E-commerce participation will bring significant welfare effects to youth and rural residents in the central and western China. Mechanism analysis shows that E-commerce participation can improve rural residents’ happiness by improving social trust and income. Therefore, this paper suggests continuing to strengthen policy support, encouraging E-commerce participation in service innovation, increasing farmers’ E-commerce skill training, and promoting the continuous improvement of rural residents’ sense of well-being.

    参考文献
    相似文献
    引证文献
引用本文
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:2024-01-31
  • 最后修改日期:2024-04-17
  • 录用日期:2024-04-18
  • 在线发布日期: 2024-04-25
  • 出版日期:
您是第位访问者
版权所有:《农业现代化研究》编辑部
地址:湖南省长沙市芙蓉区远大二路644号
电话:0731-84615231    E-mail:nyxdhyj@isa.ac.cn
技术支持:北京勤云科技发展有限公司