绿色创业导向对农民专业合作社绩效的影响研究
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四川农业大学

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国家自然科学基金项目(71673195)


Study on the influence of green entrepreneurship orientation on the performance of farmer specialized cooperatives
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Sichuan Agricultural University

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National Natural Science Foundation of China (71673195)

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    摘要:

    激发合作社绿色创业的内生动力对于在大面上推进我国农业绿色转型具有重要意义。本研究构建了绿色创业导向影响合作社绩效的理论分析框架,采用多元OLS模型和中介效应模型,实证分析绿色创业导向对合作社绩效的影响效应及作用机制。研究结果表明,实施绿色创业导向战略会显著影响合作社的绩效,其中,绿色先动性和绿色创新性更有助于合作社绩效水平的提升;机制分析表明,绿色创业导向通过影响绿色资源行动进而对合作社绩效产生影响;异质性分析发现,绿色创业导向对内部设置激励机制、示范等级较高的合作社影响作用更大。因此,政府应高度重视合作社在农业绿色转型发展中的平台作用,鼓励合作社积极推进绿色创业导向战略;针对性开展合作社农业绿色风险投资培训,着力加强合作社领导人绿色风险投资认知能力;建立合作社绿色资源行动考评制度,促进合作社绿色行动的产生;鼓励合作社建立激励机制,重点引导示范社积极探索多元化激励措施。

    Abstract:

    Stimulating the intrinsic drive of cooperative green entrepreneurship is crucial for advancing the green transformation of agriculture on a large scale in China. This study constructs a theoretical analytical framework regarding the influence of green entrepreneurship orientation on cooperative performance. Employing a multiple Ordinary Least Squares (OLS) model and an intermediary effect model, we empirically analyze the effects and mechanisms of green entrepreneurship orientation on cooperative performance. The findings indicate that implementing a green entrepreneurship-oriented strategy significantly impacts cooperative performance. Notably, green initiative and innovation contribute more to enhancing cooperative performance. Mechanistic analysis reveals that the impact of green entrepreneurship orientation on cooperative performance is mediated through its influence on green resource actions. Heterogeneity analysis demonstrates that green entrepreneurship orientation exerts a stronger influence on cooperatives with higher levels of incentive mechanisms and demonstration. Consequently, the government should prioritize the role of cooperatives as platforms in agricultural green transformation, fostering an environment that encourages cooperatives to actively pursue green entrepreneurship-oriented strategies. Targeted initiatives should include specialized training on agricultural green venture capital for cooperative members, particularly focusing on enhancing the green venture capital awareness among cooperative leaders. Establishing an evaluation system for cooperative green resource actions is essential to stimulate cooperative green initiatives. Encouraging the implementation of incentive mechanisms within cooperatives, with a focus on guiding exemplary cooperatives to explore diverse incentive measures, is also recommended.

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贺迎黎,莫经梅,张社梅. 绿色创业导向对农民专业合作社绩效的影响研究[J]. 农业现代化研究, 2024, 45(2): 270-281
HE Ying-li, Mo Jing Mei, ZHANG She-mei. Study on the influence of green entrepreneurship orientation on the performance of farmer specialized cooperatives[J]. Research of Agricultural Modernization, 2024, 45(2): 270-281

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  • 收稿日期:2023-11-18
  • 最后修改日期:2024-03-21
  • 录用日期:2024-03-25
  • 在线发布日期: 2024-04-19
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