组织公平视角下农民专业合作社成员满意度研究——基于云南省的农户调研数据
作者:
作者单位:

1.西南林业大学经济管理学院;2.北京林业大学经济管理学院

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基金项目:

国家自然科学基金项目(72163030)


Evaluation of farmer’s satisfaction with professional cooperatives from the perspective of organizational fairness: Based on a survey data of rural households in Yunnan Province
Author:
Affiliation:

1.School of Economics and Management, Southwest Forestry University;2.School of Economics and Management, Beijing Forestry University

Fund Project:

National Natural Science Foundation of China (72163030).

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    摘要:

    成员满意度是衡量农民专业合作社发展好坏的重要指标。研究组织公平对合作社成员满意度的影响,可为合作社内部制度规范化提供决策依据。本文以云南省为例,利用合作社成员样本调研数据,运用Oprobit模型和中介效应模型,分析组织公平对合作社成员满意度的影响,并探讨其作用机制和异质性。结果表明,35.51%的合作社成员感到比较满意或非常满意,合作社成员整体满意度仍有较大提升空间。核心成员感到满意的比例高于非核心成员,示范社成员感到满意的比例高于非示范社成员。组织公平有助于提升合作社成员的满意度。从作用机制来看,组织公平通过组织认同和信任正向影响成员满意度。进一步的异质性分析表明,组织公平能够显著提升合作社非核心成员满意度,但对核心成员满意度的影响不显著;组织公平对非示范社成员满意度的影响显著高于示范社成员。因此,为进一步提升合作社成员满意度,提出完善合作社制度建设,鼓励成员参与内部事务,规范合作社发展,加强成员交流沟通,增强示范社带动能力等对策建议。

    Abstract:

    Member satisfaction is a crucial metric to measure the development of farmer professional cooperatives. Research on the impacts of organizational fairness on cooperative member satisfaction can provide a decision basis for the standardization of the internal system of cooperatives. Based on a survey data of 490 cooperative members from 6 counties (cities and districts) in Yunnan Province, this paper analyzed the impacts of organizational fairness on cooperative member satisfaction and explored its mechanism and heterogeneity by Oprobit model and intermediary effect model. Results show that only 35.51% of cooperative members are relatively satisfied or very satisfied, indicating significant room for improvement in overall member satisfaction. The proportion of core members satisfied is higher than that of non-core members, and the proportion of model members satisfied is higher than that of non-model members. Organizational fairness plays a significant role in enhancing cooperative member satisfaction. From the perspective of mechanism, organizational fairness promotes cooperative member satisfaction by promoting organizational identity and trust. Further heterogeneity analysis shows that organizational fairness can significantly improve the satisfaction of non-core members, whereas its effect on core members is insignificant. The impact of organizational fairness on the satisfaction of non-model cooperative members is significantly higher than that of model cooperative members. Therefore, to further enhance cooperative member satisfaction, this paper provides the following countermeasures and suggestions: improving the construction of cooperative system, encouraging members to participate in internal affairs, standardizing the development of cooperatives, strengthening communication among members, and enhancing the driving ability of model cooperatives..

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陈天庆,张连刚,彭志远,陈建成. 组织公平视角下农民专业合作社成员满意度研究——基于云南省的农户调研数据[J]. 农业现代化研究, 2023, 44(3): 490-500
CHEN Tian-qing, ZHANG Lian-gang, PENG Zhi-yuan, CHEN Jian-cheng. Evaluation of farmer’s satisfaction with professional cooperatives from the perspective of organizational fairness: Based on a survey data of rural households in Yunnan Province[J]. Research of Agricultural Modernization, 2023, 44(3): 490-500

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  • 收稿日期:2023-03-12
  • 最后修改日期:2023-06-04
  • 录用日期:2023-06-09
  • 在线发布日期: 2023-07-24
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