信息获取渠道对农户农业节水行为的影响
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作者单位:

1.石河子大学经济与管理学院;2.中国农业科学院农业经济与发展研究所

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基金项目:

国家自然科学基金项目(71563040);石河子大学创新发展项目(CXFZSK202001)


Influence of information acquisition channels on farmers’ water-saving behaviors
Author:
Affiliation:

1.School of Economics & Management, Shihezi University;2.Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Science

Fund Project:

National Natural Science Foundation of China (71563040); Innovative Development Project of Shihezi University (CXFZSK202001).

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    摘要:

    发展节水农业是缓解水资源短缺、改善农业生态环境和实现农业可持续发展的重要举措。本文利用新疆农户调查数据,运用有序Logit模型、中介和调节效应模型,分析信息获取渠道对农户农业节水行为的影响,探究信息获取渠道对农户农业节水行为的作用机制。结果表明,农户采纳农艺节水、生物节水和管理节水技术的比例分别为91.9%、75.8%和64.6%;农户的信息来源主要有传统信息渠道和新媒体信息渠道,其中借助新媒体信息渠道获取农业用水信息的农户比例低于传统信息渠道。信息获取渠道对农户农业节水行为有显著正向影响,节水政策认知在信息获取渠道影响农户农业节水行为的过程中发挥着显著的部分中介作用,家庭非农收入在节水政策认知与农业节水行为之间起到负向调节作用。相较于传统信息渠道,新媒体信息渠道对促进农户农业节水行为的边际效应更大。因此,建议加强多种类型信息渠道的利用,加大节水政策宣传推广力度,健全完善节水奖励机制,精准开展节水技术推广,以促进农户采纳农业节水行为。

    Abstract:

    Developing water-saving agriculture is an important measure to alleviate the water shortage pressure, improve agricultural ecological environment, and realize sustainable development of agriculture. Based on a survey data of farmers in Xinjiang, this paper analyzed the influence of information acquisition channels on farmers’ water-saving behaviors and explored the mechanism of information acquisition channels on farmers’ water-saving behaviors by the ordered logit model and the intermediary and moderating effect model. Results show that the proportions of farmers adopting agronomic water-saving, biological water-saving, and management water-saving technologies were 91.9%, 75.8% and 64.6%, respectively. Farmers’ main information sources mainly included traditional information channels and new media information channels. The proportion of farmers who obtained agricultural water information through new media information channels was lower than that of traditional information channels. Information acquisition channels had a significant positive impact on farmers’ water-saving behaviors. Water-saving policy cognition played a significant partial intermediary role in the process of information acquisition channels affecting farmers’ water-saving behaviors. Household non-agricultural income played a negative regulatory role between water-saving policy cognition and agricultural water-saving behaviors. Compared with traditional information channels, new media information channels had a greater marginal effect on promoting farmers’ adoption of water-saving behaviors. Therefore, this paper suggests to strengthen the use of various types of information channels, to increase the publicity and promotion of water-saving policies, to improve the water-saving incentive mechanism, and accurately to carry out the promotion of water-saving technologies to promote farmers’ adoption of water-saving behaviors.

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引用本文

刘枢灵,滕晨光,王太祥. 信息获取渠道对农户农业节水行为的影响[J]. 农业现代化研究, 2023, 44(2): 328-338
LIU Shu-ling, TENG Chen-guang, WANG Tai-xiang. Influence of information acquisition channels on farmers’ water-saving behaviors[J]. Research of Agricultural Modernization, 2023, 44(2): 328-338

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  • 收稿日期:2022-11-11
  • 最后修改日期:2023-02-04
  • 录用日期:2023-02-04
  • 在线发布日期: 2023-05-04
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