1.School of Economics & Management, Shihezi University;2.Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Science
National Natural Science Foundation of China (71563040); Innovative Development Project of Shihezi University (CXFZSK202001).
Developing water-saving agriculture is an important measure to alleviate the water shortage pressure, improve agricultural ecological environment, and realize sustainable development of agriculture. Based on a survey data of farmers in Xinjiang, this paper analyzed the influence of information acquisition channels on farmers’ water-saving behaviors and explored the mechanism of information acquisition channels on farmers’ water-saving behaviors by the ordered logit model and the intermediary and moderating effect model. Results show that the proportions of farmers adopting agronomic water-saving, biological water-saving, and management water-saving technologies were 91.9%, 75.8% and 64.6%, respectively. Farmers’ main information sources mainly included traditional information channels and new media information channels. The proportion of farmers who obtained agricultural water information through new media information channels was lower than that of traditional information channels. Information acquisition channels had a significant positive impact on farmers’ water-saving behaviors. Water-saving policy cognition played a significant partial intermediary role in the process of information acquisition channels affecting farmers’ water-saving behaviors. Household non-agricultural income played a negative regulatory role between water-saving policy cognition and agricultural water-saving behaviors. Compared with traditional information channels, new media information channels had a greater marginal effect on promoting farmers’ adoption of water-saving behaviors. Therefore, this paper suggests to strengthen the use of various types of information channels, to increase the publicity and promotion of water-saving policies, to improve the water-saving incentive mechanism, and accurately to carry out the promotion of water-saving technologies to promote farmers’ adoption of water-saving behaviors.