新发展格局下农产品品牌、流通一体化与农业经济增长
作者:
作者单位:

1.中国社会科学院 生态文明研究所;2.首都经济贸易大学城市经济与公共管理学院

作者简介:

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中图分类号:

基金项目:

国家社会科学基金后期资助项目(22FJLB025)


Agricultural product brands, circulation integration, and economic growth under the new development paradigm
Author:
Affiliation:

1.Research Institute for Eco-civilization, Chinese Academy of Social Sciences;2.School of Urban Economics and Public Administration,Capital University of Economics and Business

Fund Project:

National Social Science Foundation of China (22FJLB025).

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    摘要:

    农产品品牌与流通一体化是影响农业经济增长的重要因素,对于新发展格局下促进农业经济增长至关重要。本文立足构建新发展格局战略构想,在厘清农产品品牌和流通一体化影响农业经济增长机制的基础上,综合选取农产品地理标志品牌数据并匹配地级市面板数据,通过构建双向固定效应模型和非线性门槛模型,分品牌、分区域系统揭示农产品品牌、流通一体化对农业经济增长的影响。结果表明:农产品地理标志品牌呈现明显的空间差异,以农产品地理标志品牌为代表的农产品品牌与农业经济增长差异呈现趋同关系。农产品品牌、流通一体化对农业经济增长均具有显著促进作用,且存在明显空间异质性,农产品品牌对中西部地区农业经济增长的边际作用更大,流通一体化对东部地区农业经济增长的边际作用更大。从细分农产品品牌来看,与“地理标志商标”相比,“农产品地理标志”和“地理标志产品”对农业经济增长的边际效应更大。流通一体化对于农产品品牌影响农业经济增长具有非线性门槛效应,全国层面来看,随着流通一体化程度跨过更高的门槛,农产品品牌对农业经济增长的边际效应具有非线性递增现象;分区域看,东部与中西部地区流通一体化的非线性门槛效应具有异质性,对于中西部地区而言,随着流通一体化程度迈过更高门槛,农产品品牌对农业经济增长的边际影响递增现象更加明显。因此,建议加快推进农产品品牌建设和农产品流通体系建设,同时要注重农产品品牌建设与流通体系建设的协同性,以品牌现代化和流通体系现代化助推农业农村现代化进程。

    Abstract:

    Agriculutral product brands and circulation integration are important factors affecting agricultural economic growth under the new development paradigm. To form a strategic development paradigm, after clarifying the mechanism of agricultural product brands and circulation integration, this paper builds a two-way fixed effect model and a nonlinear threshold model to systematically analyze the mechanism of agricultural product brands and circulation integration and how they affect agricultural economic growth based on a comprehensively selected agricultural product geographical indication brand data and matching with city panel data. Results indicate that: agricultural product geographical indication brands show obvious spatial differences, and agricultural product brands show a convergence relationship with agricultural economic growth. Agricultural product brands and circulation integration have significant influences in promoting agricultural economic growth with obvious spatial heterogeneity. Agricultural product brands have a greater marginal effect on agricultural economic growth in the central and western regions, and the circulation integration has a greater marginal effect on agricultural economic growth in the eastern regions. From the perspective of different agricultural product brands, compared with “Geographical Indicator”, “Agricultural Product Geographical Indicator” and “Protected Geographical Indicator” have greater marginal effects on agricultural economic growth. Circulation integration has a nonlinear threshold effect on the impact of agricultural product brands on agricultural economic growth. At the national level, as the degree of circulation integration crosses a higher threshold, the marginal effect of agricultural product brands on agricultural economic growth has a nonlinear increasing trend. From the perspective of different regions, the non-linear threshold effect of circulation integration between east regions and central and western regions is heterogeneous. For the central and western regions, as the circulation integration reaches a higher threshold, the increasing marginal impact of agricultural product brands on agricultural economic growth is more obvious. Therefore, this paper suggests: to accelerate the construction of agricultural product brands and agricultural product circulation system, to pay attention to the synergy between agricultural product brand construction and circulation system construction, and to boost the process of agricultural and rural modernization with brand modernization and circulation system modernization.

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引用本文

董亚宁,顾芸,王菡. 新发展格局下农产品品牌、流通一体化与农业经济增长[J]. 农业现代化研究, 2023, 44(1): 44-54
DONG Ya-ning, GU Yun, WANG Han. Agricultural product brands, circulation integration, and economic growth under the new development paradigm[J]. Research of Agricultural Modernization, 2023, 44(1): 44-54

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  • 收稿日期:2022-07-05
  • 最后修改日期:2022-12-17
  • 录用日期:2022-12-18
  • 在线发布日期: 2023-03-03
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