责任认知与社会资本对农户生活垃圾集中处理支付意愿的影响
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华中农业大学经济管理学院/农村经济与社会发展研究所

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国家社会科学基金项目(20BGL175)


The impacts of responsibility cognition and social capital on rural households’ willingness to pay for the centralized disposal of household waste
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College of Economics and Management, and Institute of Rural Economic and Social Development,Huazhong Agricultural University

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National Social Science Foundation of China (20BGL175).

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    摘要:

    探索建立垃圾处理农户付费制度是缓解各级政府对农村生活垃圾集中处理公共品供给压力的有效途径,对持续改善农村人居环境与建设生态宜居的美丽乡村具有重要意义。基于湖北和河南两省农户调研数据,分析农户生活垃圾集中处理的支付意愿,采用Ordered Probit模型探讨责任认知和社会资本对农户生活垃圾集中处理支付意愿的影响,并使用条件混合估计方法(CMP)解决内生性问题。结果表明,当前仍有48.53%的样本农户不愿为生活垃圾集中处理支付费用,而在愿意支付费用的农户中,其意愿水平为每月10~19元。责任认知通过内容认知和后果认知两个维度正向激励着农户的支付意愿。除人际信任外,社会资本中强关系网络、弱关系网络、制度信任、社会支持和社会需要都对农户支付意愿产生正向影响。强关系网络、社会支持在结果认知与农户支付意愿之间发挥正向调节作用,弱关系网络、制度信任和社会需要在内容认知与农户支付意愿之间发挥正向调节作用。因此,建议提高农户责任认知水平,强化多维度社会资本积累,并完善工作机制以发挥社会资本在组织运行中的显著优势,从而有效推动农户参与农村生活垃圾集中处理。

    Abstract:

    Exploring the establishment of a payment system for household waste disposal is an effective way to relieve government pressure at all levels on the supply of public goods for the centralized disposal service of household waste. It is of great significance to the continuous improvement of rural residential environment and the construction of ecologically livable and beautiful countryside. Based on a survey data of households in Hubei and Henan provinces, this paper analyzed households’ willingness to pay for the centralized disposal service of household waste and explored the impacts of responsibility cognition and social capital on households’ willingness to pay by the Ordered Probit model. Results show that 48.53% of the sample households are unwilling to pay for the centralized disposal service. Among the households who are willing to pay, the level of willingness is 10 to 19 yuan per month. Responsibility cognition motivates households’ willingness to pay through content cognition and consequence cognition. In addition to interpersonal trust, strong relationship network, weak relationship network, institutional trust, social support, and social needs in social capital have positive impacts. While strong relationship network and social support play a positive moderating role between consequence cognition and households’ willingness to pay and weak relationship network, institutional trust and social needs play a positive moderating role between content cognition and households’ willingness to pay. Therefore, to effectively promote households’ participation in the centralized disposal survice of household waste, this paper suggests: to improve the level of households’ responsibility cognition, to strengthen accumulation of multi-dimensional social capital, to perfect the working mechanism to give a full play to the significant advantages of social capital in organization and operation.

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引用本文

齐莹,颜廷武,盖豪. 责任认知与社会资本对农户生活垃圾集中处理支付意愿的影响[J]. 农业现代化研究, 2022, 43(2): 285-295
QI Ying, YAN Ting-wu, GAI Hao. The impacts of responsibility cognition and social capital on rural households’ willingness to pay for the centralized disposal of household waste[J]. Research of Agricultural Modernization, 2022, 43(2): 285-295

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  • 收稿日期:2021-10-14
  • 最后修改日期:2022-02-14
  • 录用日期:2022-02-14
  • 在线发布日期: 2022-04-21
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