Development Present Situation and Brand Marketing Strategies of Seafood in Beibu Gulf Economic Zone

Beibu Gulf Economic Zone is rich in marine resources, various in kinds, but weak in brand competitiveness. Thus some measures of speeding up the marine industry and developing seafood brand marketing should be taken, such as enhancing brand awareness and building its famous brand of Beibu Gulf seafood, sticking to the concept of science and technology and increasing brand competitiveness, building brand enterprises and promoting brand marketing, executing functions of government and improving the brand environment, building brand platform and expanding marketing channels.