The analysis of the influencing factors of farmers’ VIP technology adoption behaviors

The adoption of the “variety-irrigation-pH” (VIP) technology system by farmers is an important measure to ensure the remediation of heavy metal pollution of farmland and the food safety. Based on the micro-survey data of farmers and the externality and the behavior theories, this papery adopted the Binary logistic model to analyze the adoption behaviors of the VIP technology by farmers and explored its influencing factors. Results show that for the application of VIP technology, 65.9% of farmers adopted rice varieties with low cadmium accumulation, 26.4% of farmers adopted irrigation measures during the whole growth period, and 71.5% of farmers adjusted the pH value of farmland. While there were some farmers who did not adopt any VIP technology. This research also finds that technical training and policy sustainability had some significant impacts on the adoption of “V” technology by farmers. The technical difficulty, the expected benefits of technology, whether or not the technology conforms to farmers’ growing habits, the total farmland area, and the number of household farmers had significant impacts on the adoption of “I” technology by farmers. Technical training, farmland area, participation in technology implementation, and technical difficulty, the expected benefits of technology, whether or not it conforms to planting habits and policy sustainability had significant effects on the adoption of “P” technology by farmers. In summary, this paper suggests to optimize the VIP technical system, to strengthen the VIP technical training and publicity, and to maintain relative stability of the relevant policies.