Abstract: The key to rural revitalization lies in talent revitalization. It is of great significance to comprehensively promote rural revitalization to cultivate a "three rural" work team that understands agriculture, loves countryside and farmers, and keeps talents in countryside. Based on a survey data of 2 552 farmers in 12 counties (cities and districts) of Jiangxi Province, taking the talent training project of "one college student in one village" (OCOV) as an example, this paper empirically analyzed the impact mechanism of farmers' participation in rural revitalization talent training from the perspective of rural land transfer by using the Probit model. Results show that: under other conditions of the same condition, the farmland transfer rate of those families with participation in the OCOV is 56.7% higher than that of those families without participation in the OCOV project, indicating that participation in the OCOV project can significantly promote farmland transfer and improve the effect of talent training policy of "staying in agriculture". Research also finds that the promotion effect of talent training varies greatly among different training methods, educational levels, and students' ages. The promotion effects of correspondence education, specialized education, and young age group on farmland transfer were 7.1%, 17.9%, and 23% higher than those of distance education, undergraduate education, and old age group, respectively. Therefore, to improve the effect of rural revitalization talent training, the government should increase investment and publicity in talent training for rural revitalization, formulate differentiated training programs according to different training methods, educational levels and different farmers' ages, encourage qualified farmers to improve their education level actively, optimize the educational level of rural revitalization talents, and improve the quality of talent training.