Abstract: Pro-environmental agricultural technology is a new green production factor for controlling agricultural non-point source pollution and promoting green transformation and high-quality development of agriculture. Taking the new fertilizer-saving and pesticide-saving technology of characteristic forestry-fruit planting as an example, based on a survey data of 609 farmers in the study area, and applying the binary Logit model, this paper empirically analyzed the influences of farmers' active choice and government multidirectional intervention on the adoption of pro-environmental agricultural technology of forestry-fruit. Results show that only 37.6% of farmers in the study area actively chose pro-environmental agricultural technology of forestry-fruit. The levels of government regulation, promotion intervention and government subsidies of pro-environmental agriculture were 48.3%, 86.5% and 63.1%, respectively. The adoption rates of new fertilizer saving and drug reduction technologies were 31.0% and 33.3%, respectively. Farmers' active choice and government multidirectional interventions have significant impacts on promoting the adoption of pro-environmental agricultural technology of forestry-fruit. Government regulations and government subsidies have positive moderating effects on farmers' active choice and technology adoption behaviors. There are differences in the effect of farmers' active choice and government multidirectional interventions with different pro-environmental agricultural technologies. There are differences in the marginal effects of farmers' active choice and government's multidirectional interventions on the adoption of fertilizer-saving and pesticide-saving technologies under different educational levels. Farmers' heterogeneity such as educational level will lead to differences in the adoption of pro-environmental agricultural technology. Therefore, this paper suggests to cultivate the endogenous motivation of farmers' technological selection, to strengthen the external thrust of government's multidirectional interventions, and to carry out the promotion of pro-environmental agricultural technology of characteristic forestry-fruit accurately.