Abstract: Food safety information label is an important tool to convey food information, and it is of great significance to study the differences between consumers' demand and producers' supply for the pork with different information labels. This research constructs a food safety information label profile with different levels of four information attributes. Taking pork as an example, based on the primary data of pig farmers and pork consumers in Zhejiang Province, and applying a Random Parameters Logit Model, this paper analyzed the differences between farmers' production willingness and consumers' preferences for pork with different food safety information labels by Choice Experiment and discussed farmers' adoption behaviors and consumers' willingness to pay for the information labels. Results show that among the four information attributes, including production origin, agricultural product certificates, traceability, and organic/green certification, besides organic/green certification, consumers prefer to know traceability information, while farmers tend to provide production origin information. Although farmers show a higher willingness to provide organic/green certification, the adoption rate in actual production is only 1.81%. Consumers prefer pork with higher level food safety information labels, and they have a higher preference for the agricultural product certificates that are certificated by third-party. While farmers have a negative willingness to produce them. Consumers are willing to pay only 1.385 yuan/kg for agricultural product certificates that are certificated by farmers and are willing to pay over 20% premium for traceable information labels that can be traced back to the farming process. In actual production, the adoption rate of farmers is less than 10%. Therefore, this paper suggests that farmers should provide food safety information labels with a higher level of information, while the government and market should increase farmers' motivation to participation in the traceability system with more incentives for issuing certificates and strengthen the education and training of farmers.