Abstract: In China’s rural areas, social network and rural-household differentiation may be important factors affecting farmers’ farmland transfer behaviors. Based on a survey data of farmers in three prefecture-level cities of southern Shaanxi and adopting the Double-Hurdle model, this paper analyzed the impacts of social network and rural-household differentiation on farmland transfer behaviors and explored the regulating effects of rural-household differentiation and social network on farmers’ farmland transfer behaviors. Result show that 43.4% of surveyed farmers had farmland transfer behaviors. But the farmland transfer rates were relatively big with an average of 65.9%. For the influence of social network, both the strong and weak networks had significant positive influence on farmland transfer behaviors and transfer rates. For rural-household differentiation, it had stronger impacts on farmland transfer behaviors and transfer rates than social network. However, rural-household differentiation restrained the promoting effect of strong social network on farmland transfer behaviors and strengthened the positive impact of weak social network on farmland transfer rates. Therefore, this paper provides the following suggestions: 1) to give a full play of social network information sharing and trust building when establishing farmland circulating platform; 2) to increase non-agricultural employment opportunities for rural labors by reinforcing training and information service; 3) to establish formal system of farmland transfer; and 4) to enhance the weak social network expansion after rural-household differentiation being connected with capital and abilities of entrepreneurs to facilitate scale operation of agriculture.