Abstract: In the context of large-scale rural land circulation, rural labors are playing an important role in reducing employment pressure for rural labor surplus and developing agricultural scale management. Based on the survey data of 412 households in Heilongjiang Province and applying the Logistic Regression Model, this paper analyzed the willingness of rural labors’ employment and its influencing factors. Results show that women were more willing to work in the agricultural industry than men, accounting for 58.35% and farmers over 50 years old were more willing to work in the agricultural industry than young farmers, accounting for 55.62%. In addition, the age, rural land transferring out, the number of labors in the household, the income share from agriculture had significant positive impacts on the willingness of rural labors to work in the agricultural industry. Whether possessing non-agricultural skills, the size of arable land of the household, rural land transferring in, expected wages had significant negative impacts on the willingness of rural labors to work in the agricultural industry. While the desired labor contract form and the expected working location had on significant influence on the willingness of rural labors to work in the agricultural industry. Therefore, to improve the employment situation in rural areas, this paper provides the following suggestions: establishing the platform of idle rural labors, strengthening the skill training of rural labors to improve the efficiency of human resources in rural areas, cultivating new agricultural operators to optimize the employment structure of the rural labor surplus, improving the social security mechanism to improve the security awareness of rural labors and to protect employee rights.