Abstract: Fresh agricultural products, especially fruits, play an important role in China’s agricultural exports. Using HS 6-digit export data of fruits, this paper analyzed the characteristics of China’s fruit exports to Russia, Japan, the United States, and the world. Then applying the triple margin analysis method, this paper also examined the price and quantity margins of Chinese fruit export growth in each market and tested export pricing power by using the residual demand elasticity model. Results show that 1) China’s fruit export growth is mainly due to the promotion of the intensive margin. It grows along price margin on Russian and US markets and along quantity margin on Japanese market; and 2) Due to the small market share of China’s fruits in each market and vicious competition among export companies, China is lack of pricing power in fruit export market. To further promote China’s fruit exports and to improve pricing power, this paper provides the following suggestions: increasing export fruit varieties, enhancing the added value of export fruits, strengthening the supervision of quality and safety of agricultural products to break through the green trade barriers, improving the organizational level of the companies to enhance the bargaining power in the international market.