Abstract: One product registered multi-brand in agricultural markets means a kind of agricultural products in a local area has more than one different regional public brands or many different enterprise brands. In this paper, the drawbacks and the genesis of one product registered multi-brand in agricultural markets are analyzed and discussed completely and systematically. Our opinion is that one kind of agricultural products registered several different regional public brands is caused by the local government officials urgently promoting the region agricultural development or gaining the political capital for promotion, yet registered many different enterprise brands is caused by the government policies improper to promote the farmers creating agricultural brand and the farmers eager to avoid the infringement raised by the regional public brand of agricultural products being abused. Because the genesis of one product registered multi-brand is manifold,the management strategies must be a mixture of economic and executive means.