Abstract: The extension and expansion of Hainan coffee chain, to accelerate the Hainan coffee from traditional agriculture to modern agriculture and promote sustainable and healthy development of the coffee industry has a very important practical significance. This article discusses the coffee chain concept and connotation, facing Hainan coffee production source depletion, not bigger and stronger industry status, analysis of coffee brands reshape the environment of Hainan resources and policy opportunities, continue to broaden and extend the proposed Hainan coffee chain length, width and thickness, to cultivate“ Xinglong coffee”and“Fushan coffee”two major industrial clusters the main ideas and strategies