Abstract: This paper analyzes the new feature in China''s rural social change and social transformation. These characteristics are mainly characterized by some of the changes in rural such as social structure, social class, population and family structure, way of village governance, rural social norms and social values. Urban and rural development is co-ordinating configuration with two-way blend elements of materiality and spirituality elements, the former mainly refers to urbanization and population transfer, also including capital, technology, land management, the latter mainly refers to the psychological, consciousness, culture, system, etc. The paper presents recommendations on rural development based on the practice of rural development in Chongqing. The paper suggests that the rural development should take the characteristics of the development of modern agriculture road through the implementation of the dislocation strategic and differentiated development mode. These countermeasures are to adjust the structure as a key, to implement cluster strategy as a core, to build of the center of town as a power, to transfer land as a key, to ethnic tourism as a starting point, to develop the characteristics of efficient modern agriculture, forest economy and rural culture tourism economy.