Abstract: At present, the urban and rural endowment insurance system has been established in our country. However, the lack of clear method of conversion system restricts the flow of talent, and causes the problem of repeat insurance. Also institutional fragmentation condition still exists. The article studies the connection problem of urban and rural endowment insurance system, analyses the basic principles of system connection, the key areas and the difficulties of system. At last the article puts forward three countermeasures: innovation technology, reasonable connection system is the premise; government financial support and balancing urban and rural development is the key; straightening out management system, improving the overall level is the guarantee.