Abstract: On the basis of jujube industry situation of Hebei Province, the paper detailed analyzed the advantages as well as problems of jujube industry. The advantages are: natural location advantage obviously, it is suitable for the growth of jujube, have abundant jujube resources and the largest jujube wholesale market. Meanwhile, the jujube industry has such problems as insufficient cultivation techniques, poor quality of jujube, competitiveness is not strong and low added-value, ect. Herein, some countermeasures are put forward, including strengthen government management, implement branding strategy, strengthen infrastructure construction and enhancement of the cooperation for jujube organization.