Abstract: This paper first introduces the ingredients and the medicinal value of honeysuckle in disease treatment and health care. Then, it analyzes the superior environmental conditions in Longhui County while developing the industry of honeysuckle; In addition, it elaborates the successful experience that Longhui County has gained through the government support and the swap of rural land, thus developing the industry of honeysuckle by the shares of rural land. More importantly, it makes an important exploration in such aspects as integrating the advantages of resources among companies, farmers and the government and achieving the scale operation of modern agriculture. In the end, it puts forward such strategies as the integrated operations with the Co., Ltd controlled by leading enterprises and farmers' co-operatives as the core, constructing the industrial chain of producing, processing, storage and sales, and reforming the property rights system of the rural land, thereby promoting the development of agricultural industrialization in rural areas.