Abstract: Natural resources and ecological environment benefit to meet the needs of people’s green, environmental protection and ecological consumption, which occupy an important position in all kinds of consumer needs. With the rapid economic growth and rapidly rising living standards, residents' consumption mode has changed greatly, which performs for consumer need to keep, consumer upgrading constantly, and changing consumption patterns, but it also produce increasingly serious negative impact on the natural ecological environment, and increasingly tight supply constraints in the energy, land, minerals and fresh water and so on. Government guide and standardize consumer behavior by economic and legal means, corporate provide green products by design and production of the front control for society, and the residents change the consumer attitudes and other measures, which will help to improve residents' consumption patterns, constantly to meet the growing needs of green, environmental protection, and breakthrough the tight supply constraints of energy and other resource.