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从“触达”到“赋能”:数字能力破解农户生产托管采纳困境的微观证据

From “reach” to “empowerment”: micro-level evidence on how digital capability resolve farmers’ dilemmas in adopting production trusteeship

  • 摘要: 农业生产托管规模的扩张掩盖了微观农户采纳深度不足的矛盾,多重现实约束使得农户陷入服务深化的决策困境,而数字能力的提升为破除微观壁垒、驱动高质量服务采纳提供了可行路径。本文以山东省738户粮食种植户为研究对象,构建数字能力对农户生产托管行为影响的理论分析框架,在对农户数字能力进行测度的基础上,采用多种计量分析模型展开实证检验。研究发现,数字能力显著提升生产托管程度,证实其对突破服务采纳困境的重要作用。数字能力不同维度的影响存在显著差异,数字信息获取对农户生产托管的驱动效应最强,数字平台使用次之,而数字技术接入对农户生产托管未产生显著影响。机制分析表明,数字能力通过提升效益认知、增强支付能力和降低交易成本等三重路径重塑农户生产托管决策逻辑。因此,应分层推进农户数字能力培育、打造需求导向的适农化数字托管生态和聚焦关键障碍精准施策推动生产托管健康发展。

     

    Abstract: The macro-level expansion of agricultural production trusteeship has obscured the insufficient depth of adoption among micro-level farmers. While various practical constraints trap farmers in a dilemma of limited service deepening, improvements in digital capability provide a viable pathway for breaking down these micro-level barriers and promoting high-quality service adoption. Drawing microdata from 738 grain growers in Shandong Province, this study develops a theoretical framework on the impact of digital capability on farmers’ agricultural production trusteeship behavior. After measuring farmers’ digital capabilities, we employ multiple econometric models for empirical analysis. The results show that: 1) digital capability significantly promotes trusteeship adoption, confirming its critical role in overcoming barriers to service adoption; 2) the impacts of different dimensions of digital capability are structurally heterogeneous, with digital information acquisition exerting the strongest positive effect, followed by digital platform use, while digital technology access shows no significant impact; 3) digital capability reshapes farmers decision-making regarding agricultural production trusteeship through three pathways, including enhancing benefit perception, strengthening payment capacity, and reducing transaction costs. Therefore, this paper provides some suggestions, including advancing the cultivation of farmers’ digital capability in a tiered manner, fosteringa a demand-oriented and agriculture-adapted digital trusteeship ecosystem, and adopting targeted measures to address key barriers, thereby promoting the healthy development of agricultural production trusteeship.

     

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