Abstract:
In the context of high-quality agricultural development driven by technological innovation, the engagement of technological talents in rural areas for innovation and entrepreneurship has become a key pathway to promote rural revitalization and urban-rural integration. Drawing on Upper Echelons Theory and Embeddedness Theory, this study examines how the dynamic management capabilities of technological entrepreneurs influence rural entrepreneurship performance through resource orchestration, from the perspective of urban-rural dual network embeddedness, and highlights the moderating role of urban-rural network structure in this process. Using field survey data from technological entrepreneurs in rural areas, a framework linking dynamic management capabilities, resource orchestration, and rural entrepreneurship performance was constructed and empirically tested. The results show that dynamic management capabilities not only directly enhance rural entrepreneurship performance but also exert indirect effects through the critical behavioral mechanism of resource orchestration. Furthermore, urban-rural dual network embeddedness significantly strengthens the translation of dynamic management capabilities into resource orchestration and entrepreneurial performance, enabling entrepreneurs to integrate and utilize heterogeneous resources more effectively across urban and rural contexts. This study advances the understanding of the mechanisms underlying rural entrepreneurship performance of technological talents from a capability–context–behavior perspective and provides empirical evidence for promoting high-quality rural entrepreneurship through the optimization of capability development, resource allocation, and urban-rural network coordination.