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农产品地理标志品牌的空间异质性特征及其影响因素研究

The spatial heterogeneity characteristics and the influencing factors of the Agro-product Geographical Indication Brands

  • 摘要: 打造农产品地理标志品牌是深入推动农业供给侧结构性改革,落实乡村振兴战略的重要手段之一。现有的研究多侧重地理标志的知识产权保护、经济价值挖掘以及品牌竞争力提升等方面,对全国尺度下不同类型农产品地理标志品牌的空间属性关注不足。本文以农产品地理标志(AGI)、地理标志产品(PGI)、地理标志商标(GI)中的农产品品牌为研究对象,运用空间分析、地理探测器和定性分析的方法,尝试揭示农产品地理标志品牌的空间异质性特征及其影响因素。结果表明:1)86.28%的农产品地理标志品牌分布在胡焕庸线以东地区,在沿海地区与长江流域集聚明显,并呈现出与T型经济带重合的态势。2)农产品地理标志品牌密度分布具有显著的空间自相关性,长江中下游的湖北、江苏、安徽、浙江、上海等地为热点区,西部的新疆、青海、西藏为冷点区。3)蔬菜、粮油、果品等不同类型农产品地理标志品牌空间分异特征显著,整体上表现出与农产品生境相适应的格局。4)农产品地理标志品牌异质性受到社会环境、自然环境、政府作用的综合影响,社会环境中的第二产业与铁路密度的交互作用对空间异质性有着较强的解释能力。基于此,结合乡村振兴与农业品牌的战略目标,从农业品牌建设的区域合作、资源要素的空间配置以及品牌保护路径等方面提出建议。

     

    Abstract: The Agro-product Geographical Indication Brands(AGIB) plays a critical role in promoting the structural reform of the agricultural industry and implementing the strategy of rural revitalization. A large body of literature has focused on protecting intellectual property rights of the AGIB, extracting its economic value, and improving its competitiveness. However, inadequate attention has been paid to the spatial attributes of the AGIB. Therefore, this paper seeks to investigate the spatial heterogeneity of the AGIB and its influencing factors by a mixture of spatial analysis, geographic detector, and qualitative analysis methods based on the Agro-product Geographical Indicator (AGI), Geographical Indicator (GI), and the Protected Geographical Indicator (PGI). Results show that 86.28% of the AGIB are distributed in the east of the Hu line and concentrated in the coastal areas and the Yangtze River Basin, which tends to overlap the T-shaped economic belt. The density of the AGIB shows significant spatial autocorrelation. The central and downstream areas of the Yangtze River are hot spots, such as Hubei, Jiangsu, Anhui, Zhejiang, and Shanghai, whereas areas in Western China are cold spots (Xinjiang, Qinghai, and Tibet). In addition, the spatial distribution of the AGIB, such as vegetables, oils, and fruits, demonstrates a pattern which are adapt to the environment. Moreover, the heterogeneity of AGIB is affected by the social environment, natural environment, and local governance. The possible reason for this might be the interaction between the secondary industry and the railway density. Therefore, based on the analysis results, this paper provides some policy suggestions for regional cooperation of agricultural brand construction, spatial allocation of resource elements, and brand protection techniques to promote the progress of the Rural Revitalization and agricultural brand strategy.

     

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