Abstract:
Multifunctional agriculture (MFA) innovation network is an integrated agriculture, which constituted by a series of innovative factors including agricultural, society, environmental, and benefit. The MFA is as a continuous multifunctional landscape networking framework for advancing new urbanization. Based on interviews and participatory observations, a survey was conducted of villagers and tourists in the Dalishu village of Liaoning province to examine stakeholders' attitudes towards MFA in new urbanization. Applying structural equation modeling (SEM), this study confirmed the structural relationships between innovative contributors such as ecological innovation, agricultural innovation, social innovation, innovative benefits and innovative regime in the MFA. The critical point of the innovation network is the establishment of a further land transfer mechanism for MFA, which can liberate farmers from traditional farming production to tertiary industry, particularly modern service industries. Ecological experience tourism provides a perfect introduction to MFA, which led to format a multifunctional landscape network. The government should to establish an effective incentive mechanism on the implementation of the land transfer system, which to form an innovative mechanism of rural social management, ecological experience marketing, and environmental protection, to promote the traditional agriculture combined with industrialization and urbanization. The social management mechanism is a driving force for construction of MFA innovation network, which leads to speed recent urbanization in the rural area.