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以数兴茶:数字素养助推茶农增收致富的作用机制

Advancing tea through digitalization: mechanisms through which digital literacy enhances income growth and prosperity among tea farmers

  • 摘要: 数字经济的发展为茶业增收提供了新机遇。本文以我国茶叶主产区茶农为研究对象,基于国家茶叶产业技术体系一手调研数据,系统测算茶农数字素养指数,考察其对茶农销售收入的影响及作用机制,并分析数字素养在茶产业中的共同富裕效应。研究发现:1)我国茶农数字素养呈现“东高西低”的多维空间分异特征,已形成以知识获取、社交互动和商业应用为核心的能力体系,但数字设备使用能力与数字安全素养仍有提升空间;2)数字素养显著提升茶农销售收入,茶农数字素养指数每增加1个单位,其销售收入约提高0.8%,与稳健性检验结果一致;3)数字素养通过交易成本、社交网络和产业融合的内在机制影响茶农增收;4)数字素养能够降低茶农内部收入差距,缓解收入不平等,并促进“提低扩中”,但存在“精英偏向”现象。基于此,本文提出:构建分层分类的数字素养提升机制,整合茶叶交易特有的社交网络优势,实施“茶文旅融合+数字化赋能”双向激励政策,推动数字素养的普惠提升与结构优化。研究不仅丰富了农户数字素养相关理论,也为提升茶农数字能力、保障增收、推动农村共同富裕提供决策参考。

     

    Abstract: The digital economy has created new opportunities for income growth in the tea industry. Using first-hand survey data from the National Tea Industry Technology System, this study constructs a digital literacy index for tea farmers in China’s major tea-producing regions, examines its impact on their sales income and its underlying mechanisms, and further analyzes its contribution to shared prosperity. The results show that: 1) digital literacy displays clear spatial differentiation, with higher levels in the east and lower levels in the west. Tea farmers have formed capabilities in knowledge acquisition, social interaction, and commercial application, while device operation and digital security skills still need improvement; 2) digital literacy significantly increases sales income, and a one-unit increase in the index raises sales revenue by about 0.8 percent, consistent with robustness checks; 3) digital literacy promotes income growth by reducing transaction costs, strengthening social networks, and advancing industrial integration; 4) digital literacy narrows intra-farmer income gaps, mitigates income inequality, and helps low-income farmers move into the middle-income group, although an elite bias remains. Accordingly, this study recommends developing tiered digital literacy enhancement mechanisms, leveraging social-network advantages in tea trading, implementing tea–culture–tourism and digital empowerment policies, and promoting inclusive and structured improvement of digital capabilities. The study enriches the understanding of farmers’ digital literacy and offers policy insights for enhancing tea farmers’ digital capacity, increasing income, and advancing shared prosperity.

     

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