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数字能力对农户绿色生产技术采纳的影响研究以黄河流域中上游地区为例

The impact of digital capability on farmers’ adoption of green production technologies: evidence from the middle-upper Yellow River basin

  • 摘要: 数字能力为促进农户绿色生产技术采纳提供了新路径,对于推进农业绿色高质量发展具有重要意义。本文基于黄河流域中上游地区2 477份农户数据,从数字接入、数字使用和数字创造三个维度构建数字能力指标体系,运用Probit模型、Ordered Probit模型、中介效应模型等方法探究数字能力对农户绿色生产技术采纳的影响。结果表明:1)数字能力对绿色生产技术采纳行为和采纳程度均有显著的促进作用,表现为农户数字能力每增加1个单位,其采纳绿色生产技术的概率提高29.3%。另外,数字创造能力对农户绿色生产技术采纳行为的促进作用更强,而数字使用能力是提高其采纳程度的重要因素。2)异质性分析发现,对种植经济作物的农户、高收入水平农户和种植大户来讲,数字能力促进其绿色生产技术采纳的作用更强。3)机制分析发现,数字能力通过提升农户技术认知、提高风险规避能力、推动专业化发展,促进农户绿色生产技术采纳。本文从农户微观层面厘清了数字能力对绿色生产技术采纳的影响及机制,是对农业绿色发展相关研究的有益补充,结论与建议在政策上也更具实操性。

     

    Abstract: Digital capabilities offer a novel pathway for promoting farmers’ adoption of green production technologies and play a crucial role in advancing high-quality, sustainable agricultural development. Based on survey data from 2,477 farmers in the upper and middle reaches of the Yellow River region, this study constructs a digital capability index system encompassing three dimensions: digital access, digital use, and digital creation. Employing the Probit, the Ordered Probit, and the mediation effect models, this paper empirically examine how digital capabilities influence farmers’ adoption of green production technologies. Results show that: 1) digital capabilities significantly enhance both the likelihood and the extent of green technology adoption. A one-unit increase in farmers’ digital capabilities raises the probability of adoption by 29.3%. Notably, digital creation capabilities exert a stronger effect on adoption behavior, whereas digital use capabilities primarily improve adoption intensity; 2) heterogeneity analysis reveals that the positive effect of digital capabilities is more pronounced among farmers growing cash crops, those with higher income levels, and large-scale operators; and 3) mechanism analysis demonstrates that digital capabilities facilitate adoption by strengthening farmers’ technical awareness, enhancing their risk mitigation capacity, and fostering professional development. This study provides micro-level empirical evidence on how digital capabilities shape green technology adoption, contributing to the broader literature on agricultural green development. The findings offer practical policy insights for promoting sustainable farming practices.

     

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