The visual identification system (VIS), as a modern scientific method to implement the visual communications efficiently and accurately, is an effective technology to build the distinctive influence and image of the enterprises, public institutions, organizations, and groups. Based on the supporting role that the VIS played in rural revitalization planning and taking the industrial revitalization planning of ecological organic agriculture industry and rural cultural tourism industry in Zixi County, Jiangxi Province as examples, this paper analyzed the methods of the research and the construction of rural revitalization planning, the VIS, and the related issues in rural areas. Results show that the VIS played a unique role in industrial upgrading, social governance, and ecological civilization construction during the process of promoting rural economic development and rural modernization. Therefore, this paper suggests that the VIS construction in rural areas should be combined with rural revitalization planning, especially the needs of industrial revitalization and governance system construction. And the design of the VIS also should consider the comprehensive location advantage of rural industry development, natural resource characteristics, and the features of industry and products. In addition, through this case study, this paper conducted a thorough analysis of the overall VIS design and industry planning in Zixi, which includes two key components: 1) the primary basis, integrating the rural characteristics, the connotations, and the reputation image into the rural revitalization plan together; and 2) the application component, systematically connecting all the different sections of the rural revitalization strategy to utilize their directional, practical, and integral functions reasonably and respectively. In summary, this paper suggests to require a thorough study of the characteristics and methods of the VIS design and construction and to make it an effective tool for promoting rural revitalization and agricultural modernization.