乡村振兴规划中视觉识别系统的研究与应用
作者:
作者单位:

1.中国农业大学烟台研究院;2.中国农业大学工学院;3.中国农业大学建筑规划设计研究院

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基金项目:

国家自然科学基金青年项目(61802411)


The research and application of the visual identification system in rural revitalization planning[
Author:
Affiliation:

1.Yantai Institute, China Agricultural University;2.College of Engineering, China Agricultural University;3.College of Yantai, China Agricultural University;4.Chinese Agricultural University Architecture, Planning & Design Institute

Fund Project:

National Natural Science Foundation of China (61802411).

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    摘要:

    视觉识别系统(VIS)作为落实视觉传达精确性和有效性的现代科学手段,通过系统化和形象化的信息管理技术为各种企事业单位和团体构建自身独特的社会形象和提升影响力。本文基于视觉识别系统对乡村振兴规划的支撑作用分析,以江西资溪县发展有机生态农业和乡村休闲文旅业的产业振兴规划为例,解析乡村振兴规划及其视觉识别系统研发与构建的方法和需要注意的有关问题。研究表明,在乡村社会经济发展和全面现代化过程中,乡村视觉识别系统对于乡村产业发展、社会治理和生态文明建设等方面的独特作用;乡村视觉识别系统建设应结合乡村振兴规划,尤其是产业振兴与治理体系建设的需求,突出乡村产业发展的综合区位优势、自然资源特点和产业及产品特色。案例对资溪县乡村产业规划与视觉识别系统做了整体设计和构思解析,其基础部分充分体现了乡村特质与内涵,形象定位紧扣乡村振兴主题;应用部分根据地方实际情况,与乡村振兴各层面的规划紧密对接,分门别类地进行实用功能的合理性开发,使乡村振兴规划更具指导性、综合性和可操作性。因此,在未来的乡村振兴规划与乡村全面建设过程中,研究乡村视觉识别系统设计与构建的特点与方法,使之成为推动农业农村现代化的有效工具和科学管理的手段将成为越来越普遍的需求。

    Abstract:

    The visual identification system (VIS), as a modern scientific method to implement the visual communications efficiently and accurately, is an effective technology to build the distinctive influence and image of the enterprises, public institutions, organizations, and groups. Based on the supporting role that the VIS played in rural revitalization planning and taking the industrial revitalization planning of ecological organic agriculture industry and rural cultural tourism industry in Zixi County, Jiangxi Province as examples, this paper analyzed the methods of the research and the construction of rural revitalization planning, the VIS, and the related issues in rural areas. Results show that the VIS played a unique role in industrial upgrading, social governance, and ecological civilization construction during the process of promoting rural economic development and rural modernization. Therefore, this paper suggests that the VIS construction in rural areas should be combined with rural revitalization planning, especially the needs of industrial revitalization and governance system construction. And the design of the VIS also should consider the comprehensive location advantage of rural industry development, natural resource characteristics, and the features of industry and products. In addition, through this case study, this paper conducted a thorough analysis of the overall VIS design and industry planning in Zixi, which includes two key components: 1) the primary basis, integrating the rural characteristics, the connotations, and the reputation image into the rural revitalization plan together; and 2) the application component, systematically connecting all the different sections of the rural revitalization strategy to utilize their directional, practical, and integral functions reasonably and respectively. In summary, this paper suggests to require a thorough study of the characteristics and methods of the VIS design and construction and to make it an effective tool for promoting rural revitalization and agricultural modernization.

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引用本文

张海瑜,张鹏,马云飞,张德林. 乡村振兴规划中视觉识别系统的研究与应用[J]. 农业现代化研究, 2021, 42(1): 49-56
ZHANG Hai-yu, ZHANG Peng, MA Yun-fei, ZHANG De-lin. The research and application of the visual identification system in rural revitalization planning[[J]. Research of Agricultural Modernization, 2021, 42(1): 49-56

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  • 收稿日期:2020-08-09
  • 最后修改日期:2020-11-13
  • 录用日期:2020-11-17
  • 在线发布日期: 2021-01-29
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