(Department of Tourism, School of Management, Beifang University of Nationalities, Yinchuan, Ningxia, 750021, China)
Based on the research review, the wine industry has been around all round the world, not only limited in developed counties and western countries. Nowadays, wine consumption in China presents the trend of rapid growing, China’s wine industry cluster develops in a higher level; nonetheless this industry is facing some challenges in China. As such, the purpose of this study is to evaluate the status and developing trends of China’s wine industry from the various aspects namely regional planting, yield, market consumption, and the investment. Data and information from current literatures are used to investigate the conditions of China’s wine industry. It was found that numerous problems impede the development of China’s wine industry including lack of overall planning of the construction of exist producing region, imbalance development between eastern and western areas, poor and lag behind of product quality management and pre-maturation of the marketing system. The article eventually points out some developing strategies involving reasonable layout and enhance competitiveness in overall producing area; set up the wine industry chain management; strengthen origin protection, and improve the quality certification system; use the new marketing and promoting model, to spread wine culture and to promote the sustainable development of China’s wine industry.
张红梅,曹晶晶. 中国葡萄酒产业的现状和趋势及可持续发展对策[J]. 农业现代化研究, 2014, 35(2): 183-187
ZHANG Hong-mei, CAO Jing-jing. Status and Trends of Chinese Wine Industry and Sustainable Development Strategy[J]. Research of Agricultural Modernization, 2014, 35(2): 183-187