文章摘要
生产者质量控制认知与行为分析——以肉羊养殖户为例
The analysis of quality control cognitions and behaviors of sheep farmers
投稿时间:2020-05-19  修订日期:2020-08-10
DOI:10.13872/j.1000-0275.2020.0074
中文关键词: 肉羊养殖户  养殖投入  养殖过程  养殖环境  合作协调  质量控制  认知与行为  质量安全
英文关键词: sheep farmers  breeding input  breeding process  breeding environment  cooperation and coordination  quality control  cognitions and behaviors  quality safety
基金项目:国家现代农业产业技术体系——肉羊产业经济(CARS-38)
作者单位E-mail
樊慧丽 中国农业大学经济管理学院 fhl1101@cau.edu.cn 
付文阁 中国农业大学经济管理学院 fuwenge@cau.edu.cn 
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中文摘要:
      羊生产者质量控制认知与行为选择对其质量安全保障具有关键性作用。基于认知行为理论,利用实地调查数据,从投入品质量控制、养殖过程质量控制、养殖环境质量控制和合作协调质量控制4个维度分析我国肉羊养殖户质量控制认知及行为选择,深入探究肉羊养殖户质量控制的短板及其原因。结果表明,受访者对肉羊质量重要性有较好认识,并有较好的兽药使用后休药期执行行为、定期防疫行为和养殖福利改善行为,但对具体投入品使用标准认知、养殖过程中相关标准认知、养殖环境与福利标准认知、合作协调质量控制认知均显不足,从而制约其投入品的安全稳定渠道采购行为、人员消毒行为、病死羊及废弃物处理行为、设施配置行为、耳标佩戴与信息记录行为、羊舍环境维护行为和合作选择行为等的规范实施。低水平认知一定程度上限制行为的改善,理论知识学习不足、专业技术应用不足、标准不够统一和产业链发展薄弱是目前造成质量控制短板的主要原因。因此,需进一步拓宽认知渠道,提高养殖户的质量控制认知水平;鼓励当地相关部门或产业组织需开展多类型、多班制及多主体的技术培训以规范质量控制相关行为;并进一步引导相关产业组织的完善,充分激发产业组织的内生衔接动力。
英文摘要:
      The quality control cognitions and behaviors of sheep producers play a key role in ensuring lamb quality and safety. Based on a field survey data and the cognitive-behavioral theory, this paper analyzed the quality control cognitions and behaviors of sheep farmers in China from four dimensions of input quality control, breeding process quality control, breeding environment quality control, and cooperative coordination quality control and investigated the shortcomings and causes. Results show that the interviewees had a better understanding of the importance of the quality of sheep and had better implementation behaviors of veterinary drug withdrawal period, regular epidemic prevention and breeding welfare improvement. But they had insufficient cognitions of specific input use standards, breeding process standards, breeding environment and welfare standards, and cooperation and coordination standards, which restricting the safe and stable channel procurement behaviors of its inputs, personnel disinfection behaviors, sick and dead sheep and waste disposal behaviors, facility configuration behaviors, ear tagging and information recording behaviors, sheep house environmental maintenance behaviors, and cooperative selection behaviors. Low-level cognitions limit the improvement of behaviors. Insufficient learning of theoretical knowledge, inadequate application of professional technology, inconsistent standards, and weak industrial chain development are the main reasons for the current shortcomings in quality control. Therefore, it is necessary to further broaden the cognition channels and improve the quality control cognition level of farmers, to encourage local relevant departments or industrial organizations to carry out multi-type, multi-shift and multi-subject technical training to standardize quality control behaviors, and to guide the improvement of related industrial organizations to fully stimulate the endogenous convergence power of industrial organizations.
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